Design meets distinction: 19/29 at Spring Fair’s Design Studio Birmingham

At the heart of the UK’s most influential retail showcase, Spring Fair, the legendary trade event that brings together more than 38,000 buyers and 1,500+ suppliers under one roof at the NEC Birmingham each February. 19/29 was honoured to be invited to craft the drinks experience for the prestigious Design Studio.

Spring Fair isn’t just a marketplace, it’s a moment in the retail calendar where creativity, craftsmanship and commerce converge. For over 75 years, this iconic event has drawn visionary brands looking to reveal new products, shape trends, and form lasting connections across home, gift, fashion, design and lifestyle sectors.

This year, the fair’s newly elevated Design Studio offered a curated destination where design professionals, buyers, creators, and innovators gathered to connect ideas with possibilities, a place where spaces inspire, trends evolve, and collaboration becomes the currency of tomorrow.

Into this immersive environment, 19/29 brought its distinct approach to luxury mixology, where bottles are not just drinks, but crafted narratives, and every pour speaks to precision, flavour, and style. It was more than a bar. It was a moment of sensory elevation amid discussions on design, materiality, and future-facing retail.

Here, classic cocktails found new resonance against a backdrop of trend-led interiors and vibrant networking energy. The Mojito, fresh and bright, offered a crisp counterpoint to inventive design dialogues. The Moscow Mule, sharp and invigorating, mirrored the momentum of ideas being exchanged. Signature 19/29 creations, like a luminous Gold Margarita and the rich, contemplative Winter Negroni, became conversations in a glass: bold, refined, and unmistakably intentional.

At Spring Fair, luxury isn’t about extravagance. It’s about experience, connection, and context. Just as designers showcase products that ignite inspiration, 19/29 offered moments that lingered, conversations begun over cocktails, collaborations sparked over shared sips, and lasting impressions made in every glass poured.

Adding to the week’s buzz was Spring Fair’s partnership with TikTok, spotlighting how digital-forward thinking and physical experience can power new business opportunities. A reminder that the future of retail belongs to the bold, the creative, and the connected.

For 19/29, being part of this dynamic stage meant more than serving drinks. It was about standing at the intersection of craft and culture, where design and hospitality meet. It was about bringing the same dedication to flavour, from bottle to bar. That Spring Fair brings to product discovery and retail innovation.

Because true luxury isn’t just seen.
It’s tasted.
Shared.
And remembered.

Specially when served where creativity thrives.